Electrical equipment company

New Thinking Motor Co., LTD. (Motor equipment company) was founded in 2014 in Jiashan, is a collection of micro auto focus voice coil motor, piezoelectric motor, stepping motor, wind motor design, development, manufacturing and sales of high-tech enterprises, is the global AF-VCM originator. At present, it has set up a production base in Chaohu, Anhui Province, and set up research and development institutions in Japan, South Korea and Taiwan. It is the largest motor manufacturer in China.

Since its establishment, New Thinking has been focusing on the field of micro autofocus motors, with continuous innovative research and development technology level, advanced automation process level, huge and flexible VCM assembly capacity, is currently the first motor shipments in China. In the past two years, with the product lines of stepper motor and wind motor, new thinking has had its own place on the new track.

New Thinking is the largest motor supplier of module factories such as Ophil, Qiuti, Liton, Zhishun, United Opto, and is the main supplier of end customers such as Huawei, Xiaomi, vivo, OPPO, Lenovo, DJI, Hikang, etc. Up to now, it has a total of 813 patents authorized, including 344 invention patents, 445 utility model patents and 15 design patents, and is a pioneer brand leading the domestic motor industry. Its products are widely used in vehicle, security, smart home, mobile phone, computer, industrial control, electronic consumer products and so on. In the field of motor drive to occupy a prominent advantage, in the technical track is also far ahead.

New thinking adheres to the concept of "design innovation for development", continuously increasing R&D investment, improving R&D independent innovation ability, deepening and strengthening the influence of R&D team in the industry; To respond to market demand quickly and timely with keen professional insight, to serve different customers with efficient and high-quality product design solutions tailored to local conditions.

The triple optical zoom motor developed by New Thinking achieves the world's fastest autofocus and zoom speed, up to 10mm per second; The development of 108 million ultra-high pixel products with core independent intellectual property rights, which marks the birth of the world's largest pixel motor, while anti-hand shock autofocus motor and other products have reached the international leading level, in addition to the research and development of shrapnel OIS and piezoelectric motor technology, to promote the domestic technological progress in related fields.

New thinking always believes that high-quality personnel and cutting-edge technology are the first strategic resource and the first competitive factor. Up to now, there are more than 80 R & D personnel, of which more than 50% are masters. In June 2022, a postdoctoral workstation was established, leading the formulation of the "T/ZZB0717-2018 Micro voice coil linear motor" Zhejiang manufacturing group standard, and participating in the formulation of two national standards. It has laid a solid foundation for the follow-up company to develop high-end products.

New thinking actively responds to the site management concept of "intelligent manufacturing, green production". Through the transformation and innovation of independent equipment, gradually close to the domestic automation level. With the fully automatic zoom motor production line, the triple win of efficiency, capacity and quality is achieved. These measures have greatly optimized the previous production process, so that production management and production costs have been gradually improved, so that the company can deliver higher quality, more cost-effective products to customers.